For Couriers, the home delivery market is always one of the most troublesome. When a company delivers to a business address, you know that during normal office hours you’ve got a 99.9% chance of someone being there to accept the consignment.
The home delivery market is different, most households have one if not both adults working full time, and necessary tasks such as school runs mean that even if someone is at home all day to receive the parcel, there will still be times when there is no-one in.
Some of the large parcel carriers have effectively “opted-out” of this market place, leaving companies such as DHL to take up the baton. But this still causes problems, and DHL probably have one of the larger incidences of re-deliveries, simply because they are delivering to empty houses.
Why is this a problem? Some might argue that if you are not going to be in to receive a parcel then you should make alternative delivery arrangements. However it’s not always that simple. Many merchants can’t ship to addresses other than the one on authorised with the credit card payment, if they do so they invalidate all fraud protection from their payment processor. And Saturday morning deliveries are still prohibitively expensive.
Parcelforce have recently introduced a PM service, which does guarantee you delivery of your item in the afternoon, as opposed to the morning, meaning that the customer only has to wait in for half of the day. DHL have also launched the “at home” service meaning that deliveries can be made as late as 9pm
It is a problem because online retail is one of the fastest growing, irreverseable trends. And delivering to consumers who got to work is a problem that the parcel and distribution networks need to solve.
One company is looking at things differently, the ByBox distribution revolution – a new convenient, flexible and green delivery service for consumers . Bybox is offering consumers a new system that lets them choose a convenient time and place to collect their parcels.
Boybox has operated a similar delivery system for the business world, for customers such as Sky, who have large numbers of field operatives needing supplies, but not in the quantities that justify regular trips to a distribution centre, and for operatives that have no premises or storage other than their vehicle. The company has a network of secure lockers, in garages and other easily accessible premises, Bybox deliver to the locker and the engineers collect when convenient.
The key to the new ByBox consumer service is its UK-wide network of box banks, which are served by a central hub and a number of regional distribution centres. When a consumer orders goods and selects the ByBox delivery option they nominate the box bank most convenient to their location.
Once picked and packed, ByBox collects the goods from the retailer, transports them through its network and delivers them into the selected box. Customers receive notification that the goods are ready for collection by email or text message, along with the security code they will need to open the box. They travel to the location, perhaps on their way to or from work, enter the access code and retrieve their goods.
Bybox intend on developing their network of lockers to include premises such as supermarkets, railway stations, airports, etc. How keen these partners may be is still unknown. Yes, Supermarkets would definitely benefit from the additional visit by their regular customers, who will undoubtedly pop in for a few groceries whilst they are there. But will these partners be willing to take on the risk. A whole bank of lockers, a few weeks before Christmas, full of high value electronic items would be a prime target for thieves. Particularly if such items are being delivered at night when the store is shut.
Potentially Bybox could reduce or maybe even eliminate the issues of redeliveries, but conversely, what happens when the consumer doesn’t collect their parcel, will the parcel remain there for a couple of days or a couple of weeks.
It will be interesting to see if a concept that has worked well for field engineers can be successfully rolled out to meet the needs of probably the least flexible and most demanding market, that of the private consumer. One to watch.
