Web advertising to the fastest growing market!

Now that we seem deep set in recession, and the credit crunch is biting hard, it’s time for advertisers to think about new ways of targeting high potential customers.  Traditional forms of advertising are becoming less attractive as your advert simply becomes another “special offer” in a list of many others.

One of the fast growing forms of advertising is in-game advertising, in either sponsorship forms, and even better, product placement.   And not only is in-game advertising the fast growing, it is also one of the most targeted and most effective.

 

Some of the key reasons that in-game advertising works so well include;

•             Huge Global audience of 43 million unique users   (source, Google Analytics December, 2007.)

•             Gamers are networked and vocal about what they like…(” ¬ Comscore Media Metrix, 5-06)

•             Very “chatty” audience who regularly use IM, texting, blogs, forums and will chat about your brand/products.

•             100% organically grown audience through word of mouth marketing.

•             98% of users on high bandwidth connections.

•             A great opportunity to advertise your brand or product whilst people are enjoying themselves and are having fun!

•             Higher than average CTR.

•             Double the average exposure and branding time per ad over Yahoo and MSN, (- source Comscore Media Metrix, 12-05.)

•             Creative range of advertising solutions.

 

Fantasy Couriers brings a whole new element to in-game advertising, Giving not only the obvious companies the opportunity to advertise their products within the game, but also all of the other online retailers looking for an exciting and different form of advertising.   The retailer’s products are integral to the game, they are the parcels that make the world go round.

 

If you would like to advertise in Fantasy Couriers then contact us at advertising@fantasycouriers.com

 

Source; comScore Media Metrix, May, 2006.

 

Fantasy Couriers Game Associates

Their are excellent opportunities within the game to target key companies as associates, and to provide them with a unique in game product placement; companies that provide services and products which can be incorporated into the game play. An obvious example would be van manufacturers, Fantasy Couriers offers three levels of subscription, and each different level gets a different van type. we have 3 spots there for 3 van manufacturers to advertise their product in a totally unique way.

Other opportunities for in game products promotion include: Banks, tyres, insurances, breakdown cover, recruitment agencies and telecoms etc.

For phase 1 associate advertising will have exclusivity in each of the relevant areas.

Fantasy Couriers Sponsors

Sponsorship is mainly for the larger businesses, who will benefit from high profile advertising on the website, and in newsletters/PR etc. Sponsors get their products delivered in the game (at 2000 jobs per week).They also get free licenses for players etc and other benefits.